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- <text id=89TT2398>
- <title>
- Sep. 11, 1989: How The Others Are Faring
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- Sep. 11, 1989 The Lonely War:Drugs
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- RELIGION, Page 76
- HOW THE OTHERS ARE FARING
- </hdr><body>
- <p> -- Oral Roberts
- </p>
- <p> Since 1987, when Oral Roberts proclaimed God would end his
- life unless viewers coughed up $4.5 million, the 71-year-old
- televangelist's ratings have dropped one-half. Reported monthly
- gifts of $2.7 million have fallen behind the $3.3 million in
- expenses. Last spring loyalists provided the $11 million
- Roberts said was needed to prevent the "dismantling" of his
- ministry. The staff has been cut one-fourth. Roberts' formerly
- debt-free empire has been mortgaging some of its $500 million
- in assets, and three residences in California were unloaded for
- a quick $4.3 million.
- </p>
- <p> -- Jimmy Swaggart
- </p>
- <p> The Baton Rouge, La., spellbinder was once No. 1 among
- television preachers, but Jimmy Swaggart's fortunes plummeted
- after he was caught with a prostitute. The Assemblies of God
- defrocked him, and his broadcast ratings plunged two-thirds.
- Construction at Swaggart's Bible college has halted, and
- enrollment is disastrously down. Today Swaggart, 54, probably
- takes in $1 million a week, compared with $3 million in his
- heyday. The staff is two-thirds smaller than it used to be, and
- Swaggart is faced with a welter of legal woes.
- </p>
- <p> -- Pat Robertson
- </p>
- <p> As PTL's mud was spattering all TV preachers, Pat
- Robertson's ministry suffered added strains because its leader
- was off running for President. Though revenues dipped, the
- Family Channel, a for-profit cable-TV venture that reaches 47
- million homes, provided a safety net. Numbers rebounded after
- Robertson, 59, returned to Virginia Beach, Va., last year. The
- latest ratings for his 700 Club were up 16%; 180 over-the-air
- stations now carry the daily talk show, compared with fewer than
- 100 in 1987. Robertson has added 300 employees this year and is
- planning an elaborate new conference center.
- </p>
-
- </body></article>
- </text>
-
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